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Home > Programs > Graduate Certificate In Marketing Technologies
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Graduate Certificate In Marketing Technologies
The Graduate Certificate in Marketing Technologies is designed to prepare students to perform customer relationship management needs analyses and develop plans that integrate customer support and relationship management. Students will learn what capabilities various database options can provide and how to capitalize on those capabilities to address marketing challenges. |
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As technology advances, businesses can capture ever more data about customer and market behavior. As a result, traditional marketing techniques are giving way to newer, data-driven marketing technologies. Word-of-mouth advertising has given way to electronic viral marketing. Guesswork regarding customer profiles has been supplanted by precision data mining. The Graduate Certificate in Marketing Technologies is designed to prepare students to perform customer relationship management needs analyses and develop plans that integrate customer support and relationship management. Students will learn what capabilities various database options can provide and how to capitalize on those capabilities to address marketing challenges. In addition, students will use technology to gather and analyze intelligence information from public and private databases. Courses from this certificate may be applied toward the Master of Science in Corporate and Organizational Communication or the Master of Professional Studies in Informatics. |
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